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  • Brand History
    2023
    2022
    2021
    2020
    2019
    Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
    2018
    Featured on CCTV's program "The Growing of the Great Brand".
    2017
    30th anniversary of LILANZ.
    2016
    Launching the Light Business LESS IS MORE series.
    2015
    Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
    2014
    The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
    2013
    Listed Clothing Company in China with the Best Growth Prospects.
    2012
    Debuting the "Meditation 2012” Beijing Fashion Week.
    2011
    The brand new Fashion Office Building.
    2010
    Beijing Fashion Week
    2009
    Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
    2008
    Tokyo Fashion Week
    2007
    Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
    2006
    LILANZ (Xiamen) established.
    2005
    Establishing LILANZ China.
    2004
    Initiating advertising marketing during CCTV's Olympic coverage
    2002
    Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
    2001
    Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
    2000
    Pioneering the concept of "business casual".
    1999
    "LILANZ Casual"
    1998
    Regular & Medium
    1995
    Establishing LILANZ (Fujian) Fashion Limited Company.
    1992
    The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
    1990
    Registering the "LILANZ" trademark.
    1987
    Starting operations in men's clothing manufacturing and wholesale distribution.
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    2023
    Redefining LILANZ's strategic positioning as "minimalist men’s fashion".
    Officially announcing the new LOGO for LILANZ.
    Partnering again with Mango TV's major variety show "Call Me by Fire 3".
    Receiving positive market feedback for LILANZ's premium single-item, washable series, and water-resistant down products.
    2022
    Joining hands with Shanghai-based Adream Foundation and launching the LILANZ 2022-2027 Art Education Charity Plan; Introduction of the brand's first digital personal.
    Partnering with “Chinese National Geography”, LILANZ embarked on a remarkable journey to celebrate the captivating beauty of our homeland. By engaging hundreds of talented photographers, we captured the essence of China's vast landscapes, transforming them into limited-edition co-branded products that seamlessly merge the aesthetics of our new business with the awe-inspiring natural wonders.
    2021
    Expanding the entertainment marketing segment, becoming the designated partner in the industry for the TV shows "Call Me by Fire" and "China Trending Now".
    LILANZ's LESS IS MORE series unveiled a product inspired by the "City of Light", Quanzhou, which made a striking appearance at Shanghai Fashion Week.
    2020
    China’s best-selling author, and LILANZ’s new spokesperson: Han Han .
    2019
    Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
    Rebranding LILANZ's Light Business series, LESS IS MORE.
    Upgrading the image of the second-generation LESS IS MORE stores; Opening the first "chip" concept flagship store in Shanghai in October 2019.
    Celebrating the 10th anniversary of being listed in Hong Kong Stock Exchange.
    Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration.
    Joined hands for the first time with the Academy Award of Advertising Festival of Chinese College Students, commencing brand marketing in campus.
    Partnering with Shanghai Adream Foundation and launching the "LILANZ Dream Empowerment Charity Program" for children's art education.
    Venturing into e-commerce for the first time, with sales increasing by 630% year on year during the Double 11 shopping season, generating revenue of 130 million.
    2018
    Featured on CCTV's program "The Growing of the Great Brand".
    LILANZ was featured on CCTV's program "The Growing of the Great Brand".
    During the exhilarating 2018 FIFA World Cup, LILANZ launched a captivating nationwide campaign, offering our esteemed customers an extraordinary chance to win coveted World Cup tickets. Twenty fortunate VIP customers embarked on a spectacular journey, blending their love for fashion and soccer on a globe-trotting adventure.
    2017
    30th anniversary of LILANZ.
    Supporting the 2017 Chinese Football Association (CFA) Cup Final.
    Organizing the variety show "I Am the Fashion Icon" online contest.
    “Blueprint” - the 2017 training seminar was held in Zhengzhou, Henan, in late July.
    From June 27 to July 2, 2017, LILANZ’s elite team members gathered in Inner Mongolia to launch a research conference dedicated to strategizing and planning distribution channels in the region.
    The first executive-level meeting in Hangzhou.
    Sichuan annual summary meeting: Investing in the Future.
    The sixth-generation terminal spatial image upgrade (incorporating the concept of Go and a chessboard grid).
    Celebrating the 30th anniversary of LILANZ China, with a series of events (marketing, promotion, and grand celebrations).
    LILANZ played a pivotal role in supporting Jinjiang City's bid for the prestigious 2020 World School Games. In a remarkable show of solidarity, the International School Sport Federation visited LILANZ in China. To mark this momentous occasion, President Wang Liangxing joined municipal officials on a momentous journey to Sardinia, Italy.
    2016
    Launching the Light Business LESS IS MORE series.
    In response to the dynamic shifts in consumer preferences, LILANZ introduced the revolutionary "Light Business" series in 2016, embodying the brand's core philosophy of minimalism. This unique collection epitomizes the essence of 'Simplistic Fashion', offering discerning millennials refined and versatile attire for their daily commutes. Our primary focus areas include major cities such as Beijing, Shanghai, Tianjin, and Ningbo. Highlighting our commitment to this innovative concept, we proudly inaugurated the first Light Business flagship store at Wanda Mall in Nanchang City, Jiangxi, in late May. Moreover, on October 6, we celebrated the official opening of the Light Business headquarters flagship store in Jinjiang, symbolizing a new chapter in our fashion journey.
    At the end of June 2016, the leadership of LILANZ's Board of Directors, joined by National General Agents and Regional Generals, undertook a field visit to Guizhou Province. This visit involved store inspections, knowledge exchange, and gaining insights from the frontline market.
    Establishing the Internet Marketing Center in the first half of 2016, signaling a significant step in incorporating Internet-driven strategies into our physical retail store operations.
    Concluded our 15-year endorsement partnership with domestic movie star Mr. Chen Daoming at the end of 2016.
    2015
    Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
    Introducing a partial women's winter wear collection in 2015 as an experimental venture.
    Order data consistently showed remarkable growth despite the odds.
    Breaking ground for the Creative Park.
    Sponsoring the "Van Gogh Alive" art exhibition.
    Extending support to the 2018 World Cup Asian Qualifiers.
    Mr. Chen Daoming's “Journey of Minimalism in Northern Europe
    2014
    The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
    Securing a place among Asia's Top 500 Brands, ranking ninth.
    Unveiling the 2014-2018 new five-year strategic plan to craft an internationally renowned men's fashion brand, characterized by design, fashion, quality, taste, and cost-effectiveness.
    Celebrating our fifth anniversary listing ceremony in Hong Kong.
    2013
    Listed Clothing Company in China with the Best Growth Prospects.
    Receiving the "Top Ten Most Competitive Star Enterprises" award in the Chinese clothing industry.
    Being listed in the 10th "China's 500 Most Valuable Brands" Chart in 2013 , introducing the "Higher Quality, Same Price" strategy.
    Earning recognition as the Listed Clothing Company in China with the Best Growth Prospects.
    2012
    Debuting the "Meditation 2012” Beijing Fashion Week.
    Debuting the "Meditation 2012” Beijing Fashion Week.
    Winning the "Best Creative Design Award" at the Brand China Awards.
    Securing a place among the top ten most valuable private men's fashion brands nationally in the “2012 Hurun Brand List”, alongside a position in the top 100 most valuable private brands in the country Establishing an international R&D team.
    2011
    The brand new Fashion Office Building.
    Laying the foundation for the LILANZ Cultural and Creative Park, marking the commencement of the LILANZ Cultural Gallery.
    Inaugurating the new Fashion Office Building, signifying the initiation of a top-to-bottom fashion revolution.
    Winning the "China's Most Growth-Oriented New Listing Company" award.
    2010
    Beijing Fashion Week
    Taking the stage at Beijing Fashion Week on March 28th.
    2009
    Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
    Earning the distinction of being a National Business Card during the 60th anniversary of the founding of the People's Republic of China in May.
    2008
    Tokyo Fashion Week
    Unveiling the new logo "LILANZ," a pivotal step toward internationalizing the brand.
    Establishing the LILANZ Retail Management College in May.
    Showcasing our collection at Tokyo Fashion Week in September.
    Being acknowledged by “Forbes” as one of China's most promising SMEs.
    2007
    Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
    Being acknowledged by “Forbes” as one of China's most promising SMEs.
    Represented Chinese menswear for the first time at Milan International Fashion Week in January.
    2006
    LILANZ (Xiamen) established.
    Establishing a subsidiary in the city of Xiamen.
    Proudly sponsoring the largest international top male model contest - the Manhunt International 2006.
    2005
    Establishing LILANZ China.
    Establishing LILANZ China.
    2004
    Initiating advertising marketing during CCTV's Olympic coverage
    Engaging in advertising marketing during CCTV's Olympic coverage, propelling us into a phase of rapid growth.
    2002
    Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
    Introducing the brand slogan "Simple Yet Refined”, and inviting Mr. Chen Daoming to assume the role of brand spokesperson.
    2001
    Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
    Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
    2000
    Pioneering the concept of "business casual".
    Pioneering the concept of "business casual".
    1999
    "LILANZ Casual"
    Making a strategic shift by breaking away from the family-oriented business model and establishing the cooperative entity "LILANZ Casual".
    1998
    Regular & Medium
    Reviving and implementing a strategy to expand into markets beyond the home province, transitioning from wholesale operations to franchising.
    1995
    Establishing LILANZ (Fujian) Fashion Limited Company.
    Establishing LILANZ (Fujian) Fashion Limited Company.
    1992
    The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
    LILANZ boldly encouraged family members who had co-founded the company to leave and pursue independent entrepreneurial opportunities, breaking away from the tradition of family-oriented management. At the same time, based on the symbolic meaning of 'Li' representing giving and 'Lang' representing gentlemen in the brand’s Chinese name Lilang”, the company introduced its first and deeply resonant slogan: “A Gesture of Affection to Gentlemen".
    1990
    Registering the "LILANZ" trademark.
    Receiving recognition as a "High-Quality Product" by the Ministry of Agriculture.
    1987
    Starting operations in men's clothing manufacturing and wholesale distribution.
    Starting operations in men's clothing manufacturing and wholesale distribution.
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